Techfest NW 2019
The rebrand, marketing design, and event collateral design for a two-day tech fest in Portland, OR.
BOLD. EXCITING. RELEVANT. INCLUSIVE.
Designed and implemented rebrand for TechFestNW. Designed print and digital marketing material and print collateral. Redesigned logo, created unique, theme specific icons and original artwork in line with rebrand. Assisted in website redesign and created digital content for website.
The icons were designed on a 10x10 grid, representing the countless answers to the same question, and a core component of innovation and progress.
Each track of the conference is represented by a specific color, shape association, and unique letter configuration. These assets can be used separately or all together as unique icons. The versatility allows for use across platforms and spans digital and print, while still looking fresh.
Original logo.
New logo.
The new logo incorporates the round shape, keeping the “global” aspect of the first. The letters relationship to each other create movement towards the upper left corner.
Ads mirroring the idea of progress. 2D to 3D, concept to creation, an idea into a reality.
“Working with Brandi is a dream. She's wildly talented and brings a professional, polished product that still feels fresh and innovative. Brandi is timely, easy to work with, and dependable. She's the best!”
-Shauna Noah, Event Director at Willamette Week
“I heard we were getting an intern to conceptualize the branding and execute all of the art for our once a year tech event. You could say I wasn’t exactly excited about working with an intern, I thought the project would be too big for her. Wow, was I wrong! Brandi blew me away!!
She owned the process from start to finish. She was open to ideas and feedback and able to pivot whenever needed.
There are so many moving pieces included in this project from print, digital and social ads to helping conceptualize our website and design an event program and onsite signage. I loved working with Brandi and would recommend her for any project. She is beyond talented and very easy to work with.”
-Jane Smith, Associate Publisher at Willamette Week, General Manager for TechfestNW
Printed program at event.