Skin Parade
Brand and marketing strategy, visual identity, promotional design, asset creation, and web design for a boudoir photography studio.
CONFIDENT. BEAUTIFUL. EMPOWERED.
Created a soft, warm, and clean visual identity, reflecting the confident, beautiful, and empowered ideas and aspirations driving the brand. Designed color palette, logo, print collateral including business cards and advertising postcards, and website and signage mockups. Worked closely with owner to develop brand and marketing strategy, considering roll out of promotions, advertising, and environment design in three different cities.
“We want to walk the line between being visionaries and artists, and powerful business women.”
Reanna and Nani of Skin Parade are starting a boudoir photography business in Olympia, Washington, and need to create a cohesive, exciting, and recognizable brand identity that will resonate with their target audience. With many years of experience between the two in various related industries, they hope to offer a niche and bespoke experience that is lacking in the market. They have a targeted financial interest and the skills they need to build this business into a successful venture. They are capable, smart, multifaceted, dynamic women in their own right, and want to be able to dictate their own lives, work on their terms, and find financial independence. They want their brand to reflect that they are professional, successful, respected, skilled, creative, and a coveted service.
Potential and confidence are the driving forces behind Skin Parade’s brand. Potential is the starting point for ideas, movement and change. Confidence drives action and fulfillment.
