BRANDING + IDENTITY DESIGN [Boudoir Photography Studio]

Created a soft, warm + clean visual identity, reflecting the confident, beautiful + empowered ideas and aspirations driving the brand.
Designed color palette, logo, print collateral including business cards + advertising postcards, and website + signage mockups.
Worked closely with owner to develop brand + marketing strategy, considering roll out of promotions, advertising + environment design in three different cities.

BRAND STRATEGY + VISUAL IDENTITY + DESIGN [Business + Litigation Law Firm]

Developed the brand story + strategy.
Created a simple, clean + bold visual identity, pulling from an in-process website redesign and new logo created by a separate designer.
Created color palette, social media + website assets, and original graphics featured across all touch points + platforms to create visual consistency.
Designed + created print ads for Marijuana Venture magazine, and digital gif ads with location specific variations, using client copy.
Designed business cards, and print + digital letterhead.

PUBLICATION DESIGN + IN HOUSE BRANDING [Weekly Newspaper]

Designed dummy for weekly issue, considering pacing, layout, advertiser requests, fill ads, and copy.
Worked closely with sales team to ensure ad accuracy and that all client needs are met.
Processed ads using consistent organization and naming of files.
Built ads for clients, using provided copy and images, with quick turnaround.
Designed print + digital fill ad suites.
Branded/rebranded in house print + digital sales materials for ad reps, to be used to sell into special issues, advertorials, and advertorial campaigns.

DIGITAL DESIGN + AD DESIGN [Beer Guide 2020] WW Magazine.

Ad designer for print publication.
Designed full page Cultivation Classic 2020 ad, using original artwork by NYC based botanical artist Sophie Parker.
Designed + created digital Beer Guide on Willamette Week’s website using page builder and wordpress.

WEB DESIGN [TechfestNW Website 2020] WW Event Website.

Designed TechfestNW website with a clean, intuitive, professional and energetic tone using rebranded color palette, typography, layout, assets, and image treatments.
Sitemap and wireframe creation, content creation, designed + created visual elements consistent with branding, conducted testing, planned + executed launch.
Created design strategy to synchronize social media content with website roll outs.
Worked closely with event director and TechfestNW founder + curator.

ART DIRECTION + DESIGN [TechfestNW 2019] WW Event.

Conceptualized + designed brand aesthetic, tone and direction, and implemented rebrand.
Designed strategy for event marketing and promotional campaigns across all platforms + touchpoints.
Worked closely with event coordinators, project managers, WW editor + publisher to ensure consistent, effective, unique branding, and high quality work.
Redesigned logo.
Designed print + digital marketing material and event print collateral.
Created unique, theme specific icons and original artwork in line with rebrand.
Assisted in website refresh and created digital content for website.

ART DIRECTION + DESIGN [Cultivation Classic 2019] WW Event.

Designed + implemented brand refresh.
Styled photo shoot for main image of campaign.
Designed main poster, suite of print ads run in Willamette Week, and print ad featured in Marijuana Venture magazine.
Designed print + digital promotional materials and event collateral.
Designed judge tags, crutch cards and hemp wick packaging, with original repeating pattern.

ART DIRECTION + DESIGN [Finder B-Line Promotion 2019] WW Magazine.

Designed large bike decal for B-Line Urban Delivery’s trike as part of a promotional campaign for Willamette Week’s annual Finder 2019 publication.
Art directed photo shoot.
Scheduled photographer, videographer, and models.
Organized shot list and timeline for three separate locations in downtown Portland.
Styled shoot.

BRANDING + IDENTITY [Hairstylist]

BRANDING + IDENTITY + PACKAGE DESIGN + WEB DESIGN + INTERIOR DESIGN [Massage Studio]

Created color and material palette.
Designed logo.
Designed website mockups.
Created all artwork, including original patterns and dielines for unique packaging for products.
Designed interior of studio and created 3D renderings of the space.

BRANDILYN WYCOFF | brandilyn.design | brandilyn.wycoff@gmail.com | 503.208.1300