Green Light Law Group
Brand strategy, visual identity and asset creation for a litigation and business law firm.
Print ad featured in Marijuana Venture magazine.
SIMPLE. CLEAN. BOLD.
Green Light Law Group is a litigation and business law firm for the marijuana and hemp industries. They are expanding nationally, and have a need for a solid brand. They are recognized industry leaders with deep industry knowledge, and promise distinctive service and results. Their clients range from well established businesses to entrepreneurs new to the scene.
Social media icons and profile art.
“First and foremost, we are a serious law firm. We are really good.”
Business cards with a solid green back and a gradient variation.
Developed the brand strategy and brand story. Created solid branding and a simple, clean and bold visual identity, pulling from an in-process website redesign by a separate designer, and incorporating a recently designed logo. Created color palette and original graphics featured across all touch points and platforms to create visual consistency. Designed evergreen print ads for Marijuana Venture magazine, using client copy. Designed and created evergreen and location specific gif digital ads, using client copy. Designed business cards, and print and digital letterhead. Designed social media assets, including feature and profile image art for Facebook, Twitter, LinkedIn and Instagram, as well as platform icons. Created website assets.
Print letterhead using color logo.
Minimal design instills confidence and trust.
Evergreen and location specific digital gif ads.
Deep forest greens simultaneously feels sleek and adventurous. Bright chartreuse is used to draw focus and infuse personality. The subtle gradient creates movement, directing the eye; the forward momentum a visual representation of GLLG’s expansion, confidence, and drive.
2021 BRAND GUIDELINES
GLLG’s brand guidelines include brand story, tone, logo, color palette, typography, and visual identity examples. CLICK HERE FOR PDF.
