Cal Spivey, a Portland, OR, author, envisioned a fashion show book launch highlighting several characters from his upcoming book From Under the Mountain. A runway walk is short, so the essence of each character had to be quickly and easily conveyed to the audience, but simultaneously create curiosity. Symbols, references, and imagery were pulled from the book and visually elaborated, including specific color palettes for each character. Promotional photos were taken beforehand and were used as marketing material for the show.